BU 612
Int& 39 l Mktg & Entrepreneurship
An introduction to the theories, concepts, knowledge and skills relevant to international marketing practice in multinationals and international new ventures, including cultural and institutional influences and with special emphasis on international entrepreneurship.
Prerequisite: BU602
An introduction to the theories, concepts, knowledge and skills relevant to international marketing practice in multinationals and international new ventures, including cultural and institutional influences and with special emphasis on international entrepreneurship.
Prerequisite: BU602
An introduction to the theories, concepts, knowledge and skills relevant to international marketing practice in multinationals and international new ventures, including cultural and institutional influences and with special emphasis on international entrepreneurship.
Prerequisite: BU602